About Us
We are a team with a passion for the web but mind you, it's not a passion for web technology per se, it's a passion to help people communicate and use the web as a vehicle to facilitate that communication.
That said, we're firm believers of function, design, and marketing. Our Top 5 Rules for Web Development:
1) Everyone's got ideas. Not everyone can execute. We know we can.
2) The 80-20 Pareto Rule: The public sees only the front 20% of our work (Design). 80% happens in the back end - (Server Administration, CSS Browser Compatibilities, Application Logic, Database, Marketing)
3) All the functions and features in the world are useless if your users can't use them.
4) All the functions and features in the world are useless if your users can't find them. Over 50% of the companies that fail in The Valley is not about the technology but about marketing.
5) We want to put more math and science into our passion. It's not about just copying what others have done or just mindlessly toiling away at anything we want to do, it's about backing up any development with a bit practicality and lot of logic.
Constantly, our minds race as we sit and ponder new ideas and work on what's possible. In addtion, we are believers that all websites should be in constant beta - live to learn, innovate and improve.
With all of the work that we do, we realized that there's so much we can offer. We believe that we know so much that a lot of people can stand to take advantage of our expertise. Our team goes very heavy into reasearch, conceptualization, design, development and market analysis.
Research. We do a lot of this. We look for micro trends in the market, digging for truffles and finding the hidden fruits and low lying fruits of opportunity.
Conceptualization. Based from our research we try to build concepts for execution.
Design. This has got to be one of the most time consuming and expensive portion of our work (next to research). Aside from the design aspect, we have to delve into the usability as well. It's almost useless to create sites that look pretty but is not easy to navigate and use.
Development. We have to admit, most of the work that we do are to get things out of the door as quickly as possibly but with that in mind, scaling issues have to be put into its foundation. Things get pretty expensive and complicated as soon as a site grows beyond the initial stages
Marketing Analysis. We do a lot of online marketing in the team as well. With the myriad of things to take advantage of, it needs quite a lot to really get things to launch. From doing Split A/B testing, Bayesian Probabilty into our keyword research and adwords, that's just the tip of the ice berg.
So here, we're just giving you a slight overview of the things we do.
Have a look at some of the fruits of our labor, hopefully you see and appreciate the kind of work that we do and that might eventually lead you to drop us a line and see how we can work together. Our passion lies in the opportunity to keep on working on the things we love but at the same time, have you discover how our experitse and natural advantage can be of use to you.
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Social Media Marketing
The web is getting more and more social as 1 billion people get online. It will only be more ubiquitous as the internet penetrates more people. There are so many social network sites (think Myspace, Facebook, Bebo, Friendster, Orkut) let alone, modes of social communication tools - can someone say poke me or send me a smile? (in addition to star rating systems, commenting systems, Skype, Grandcentral, MSN Messenger, Yahoo Messenger), - that we simply have to understand what's out there first before we can choose what is best for us. Additionally, different cultures tend to use different social media which makes it even more complicated.Being immersed in the culture of the web on most of our every working hour (feel free to interchange the letters "or" in "working" to "a"), we most probably can help you with a thing or two should you need assistance.
Got a problem you'd like to share with us? Try and reach us -
Web Design and Development
We believe in the agile development process. We know that as the internet becomes more complex, we simply won't be able to box everything up and clearly define a start and an end phase. Therefore, after acquiring an idea of what you want in terms of design and development, and a level of plan of attack, we can immediately jump into working on a web design for you and start working on its development.To do a bit of geek speak, there's a myriad of languages (C, Java, Tcl, PHP), environments (varying flavors of Linux including Red Hat to Fedora to Cent OS), database engines (Oracle, MySQL and Postgres) and web engines (Apache, Mongrel, Pound, Lighttpd) that we've worked on and we ended up with a preferred setup - Linux (any flavor), Pound (Load Balancer), Lighttpd for their mod_compress module) and Mongrel for their ease of use and a toss up of a cluster of MySQL or Postgres , running with Ruby on Rails - it's just really easy to put these things together and run. With all of that said, you can say we're pretty much an Open Source house.
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Search Engine Optimization
The best thing about the internet is that it has about 5 billion pages. You can find everything and anything online! The worst thing about the internet, well, is that it has 5 billion pages. It takes a lot to be seen on the web and as web presence becomes more and more important, steps have to be taken to ensure that your site will be seen.Got a site you want us to take a look at? Send 'em over. Let us have a look at it and have us come up with a solution for you. The web is fast changing. These days, you need a team that can work with you but more importantly, a team that you can work with.
